Tuesday, September 17, 2019

Apple's Arcade games service is now available .. Will it succeed?


Apple's Arcade streaming service is now available to give users early access to the gaming service three days before its official launch on September 19, but this service is entering a crowded market full of subscriptions.

 


As of September 16, users of the public beta of the iOS 13 operating system can sign up for a month's free subscription.


The service was first announced in March and costs $ 5 a month and is available for iPhone, iPad, iPod touch, Mac and Apple TV.


To date, the company has announced the availability of 54 games for this service, with 100 to be supported by the end of this year.


The service will be officially launched on Thursday in more than 150 countries, when the official version of iOS 13 will also be launched.


The 100 games that will be in service will range from "child-friendly" to "best for adults", and the company says it will not cost users extra money after downloading them, covering a wide variety of games and play styles "so everyone can find the games they love. ".


Apple's entry into subscriptions is not surprising, as it currently earns about 20% of its profits from services.

Apple CEO Tim Cook said last year that although the company had made its name from the sale of products - iPhone, iPad, Mac and AirPods - these new services would become the next big thing for the company.

What is Apple betting on the success of its service?
When it comes to gaming, Apple says it plans to offer something different.


Currently, competing services have plenty of classic games to win subscribers, but Apple has taken the unusual step of pushing developers to create more than 100 exclusive games for Apple Arcade, and using its money to fund these games shows how the company wants to move forward with this business model. Subscriptions.


In addition to funding the development of exclusive games for its service, Apple focuses on its new family-based service unlike other subscription services, allowing up to six family members to play ad-free games on iPhone, iPad, Mac or Apple TV offline. .


In addition, Apple has decided to stay away from the nostalgia of other subscription services and focus on new original content, for example, Netflix shows old series popular as the series "Friends".


Game services prefer to offer classic games flirting with the past, such as Assassin's Creed, which allows players to roam in ancient Egypt, medieval Italy or colonial America.


In contrast, Apple is betting on the new, in the services "Apple TV Plus" and Apple Arcade "The company depends on the original offers and games.